Why Web Design Should Be Your Marketing Priority
Are you underestimating the impact your website can make?
Consider the fact that your website is your online business. There are more people that will possibly visit your website than your actual location. Make this first online impression count!
A well-designed, interactive and useful website says a lot about its owner, and the credibility of the business. Remember that web users nowadays are well-informed and have high expectations. They will settle for only the very best of websites when it comes to business. What can you do to help win their trust?
For starters, your website should attract users’ attention by its clean look and user-friendly navigation. Web pages should be designed in such a way that content is easily-readable for users. Are your users able to quickly identify and process the information on your website?
Here are some tips for a top-notch website design:
- Use a legible font
- Keep your website simple: the average user will only read about 30% of the text on a website page
- Make use of headings and bullet points
- Pay attention to text formatting and spacing
- Create your brand identity and stick to it: your website and all communication should reflect it
- Have a clear message and include one or more call-to-actions
You should also keep in mind that potential clients use mobile devices for the internet. Your website should therefore be responsive or mobile optimized, which means that website content will automatically adapt to the format of the user’s screen, be it a tablet or a smartphone.
Your website is a crucial part of your online marketing strategy. Remember that it visually represents your company online and that it’s meant to persuade potential customers that you are what they are looking for. Making a meaningful impression will prove to be rewarding!
If you have any questions regarding website design or are you interested in having Skydoo perfect one for you? Please contact us here.